Brand iD is a South African based market research fieldwork agency providing high quality fieldwork services both locally and globally.

Marketing research agencies, SME's and Corporates

Looking at conducting marketing field research?  Brand iD will assist your field needs. Contact us today to talk about your requirements.

become a respondent

Participate in one of our field studies. We are looking for people from all walks of life. Have a look at our Recruitment page for more information.


Brand iD is one of South Africa's leading marketing field recruitment agencies providing a full A-Z service plan for all your field requirements.

Our company focus is based around our core values which are Quality, Reliability and Transparency. Having been in the industry for over 15 years, we at Brand iD know what clients are looking for and how to best recruit for their projects. We have always operated with a 'hands-on' commitment to our work in finding the correct respondents no matter how difficult the project brief might be. Our expertise is available to businesses directly as well as in support of marketing and research agencies.


Recruitment brief

We go into the field and recruit participants as per the criteria that is given to us by the client. Brand iD has vast experience in recruiting throughout both qualitative and quantitative methodologies.



All field operations are covered by Brand iD - Recruiting, field management, transport (for both respondents and clients), incentive handling, translators, moderating, transcribers, catering, venues and more.



Once the projects are complete all transcripts, audio files and any other stimulus is given to the clients for clear concise insight analysis.

With over 15 years of experience in both the public and private sector, Brand iD has assisted all types of clients across all industries.

We have a strong client service ethic and a focus on quality throughout the field process that ensures actionable and meaningful results. We have a good reputation throughout the industry and we are known for going above and beyond to ensure the right respondents are recruited. We have worked for all major market research agencies worldwide as well as large corporations based in SA. Brand iD is a member of SAMRA and clients can be confident that the research process is conducted in line with industry standards, the privacy policy professional and ethical guidelines.