Qualitative and Quantitative Recruitment


Qualitative Recruitment

Qualitative research is understanding the psychology and reasoning of how a product or service is perceived. BrandID covers all methodologies used to gather insights.

  • Focus groups
  • In-depth Interviews
  • Ethnographies
  • Face-to-face
  • Mall intercepts
  • Online methodologies (focus groups, Whatsapp groups and more)
  • Immersions

Quantitative Recruitment

Quantitative research is there to better understand a larger point of view by phasing general questions to a larger audience. Brand ID has an excellent team of quantitative researchers on board who boast vast experience in outlining quantitative studies and advising on the most suitable research methodologies for successful data collection. Equipped with the latest technology and software as well as offering a team of fully trained interviewers and supervisors, we can ensure that your quantitative fieldwork projects are met on time with effective results.

  • CATI and CAPI
  • Door to door
  • Online
  • Telephonic
WhatsApp Image 2019-09-18 at 9.46.02 AM

Other services include:

  • Transport for clients in the field
  • Incentive handling
  • Moderating
  • Translation services
  • Transcribing
  • Audio and video recordings
  • Venue